nexton

A memorable
year-end with a personalized gift

Nexton strengthened strategic relationships with a unique Year-End Gift, combining culture, technology, and an authentic message.
Introduction

The challenge: Strengthening relationships beyond transactions

Nexton, a fast-growing startup, had built strong connections through its reputation and service quality. However, as the year came to an end, they faced a new challenge:

▪ Traditional thank-you emails felt impersonal and easily forgettable.
▪ Generic corporate gifts lacked emotional impact.
▪ Standard outreach failed to reinforce meaningful relationships.

The Nexton team needed a strategy to express genuine gratitude while maintaining the personalization and high-value engagement that define their brand.That’s when they turned to Herald.
The Strategy

A personalized and High-impact approach

After analyzing Nexton's CRM and deeply understanding their Ideal Customer Profile (ICP), we identified an opportunity:If we expressed gratitude in a tangible, meaningful, and personalized way, we could strengthen relationships and leave a lasting impression.To achieve this, we designed a Year-End Gift campaign that included:

▪ A premium booklet showcasing Nexton’s vision and appreciation.
▪ Curated gifts like Colombian coffee and Argentine alfajores, highlighting LATAM’s culture.
▪ A personalized message reinforcing the partnership and shared success.
▪ A multichannel follow-up strategy with real-time tracking to ensure delivery and engagement.
step 1

Understanding the audience

We analyzed Nexton’s CRM and identified key partners who had engaged with the brand throughout the year. This allowed us to craft a highly personalized approach that would resonate with each recipient.
step 2

Designing a meaningful gift

We created a custom booklet that reflected Nexton’s vision and appreciation, paired with curated gifts like Colombian coffee and Argentine alfajores—celebrating LATAM’s culture while reinforcing the brand’s identity.
step 3

Personalizing the outreach

Every recipient received a tailored message expressing genuine gratitude and strengthening the relationship. This ensured the experience felt personal and exclusive.
step 4

Multichannel engagement

We executed a three-touchpoint strategy to maximize impact:

▪ Pre-shipment: Confirmation of shipping details via email and SMS.
▪ Delivery tracking: Real-time updates to ensure successful arrival.
▪ Post-delivery follow-up: A final message to reinforce the connection and wish them a successful 2025.
The Results

Strengthening bonds and leaving a lasting impression

The Year-End Gift campaign generated a meaningful impact, reinforcing Nexton’s relationships with key partners and decision-makers. The tangible, personalized approach led to:

Deepened relationships:

The campaign strengthened connections with key decision-makers, ensuring Nexton stayed top-of-mind for future collaborations.

Memorable brand experience:

The combination of a premium booklet, curated gifts, and a personalized message left a lasting emotional impact, increasing brand recall.

Scalable and repeatable model:

The success of this initiative validated a high-impact, personalized approach that can be replicated in future campaigns.

With this strategy,

 Nexton successfully created a high-impact outreach campaign that strengthened relationships while maintaining authenticity.

Conclusion

Outbound can be meaningful and impactful

This campaign demonstrated that outbound outreach doesn’t have to be impersonal or ineffective. With thoughtful personalization, curated gifts, and a strategic follow-up process, Nexton achieved:

▪ Strengthening relationships with key decision-makers in a memorable way.
▪ Standing out from competitors who rely on generic outreach.
▪ Creating an emotional and lasting connection through a tangible experience.
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With Herald’s expertise, Nexton now has a proven framework for scaling personalized outreach while maintaining authenticity and maximizing long-term impact.
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